Thursday, November 1, 2012

Marketing Tips Using Custom Facebook

The best contribution Facebook can give your business is being able to effectively market it. Let us face it; we are in the age of Facebook. Entrepreneurs know it and that is why they are taking advantage of the social media. Since almost all of their market is on it, it is easier to broadcast whatever they want people to know. However, spreading the news is only possible if the business has a popular page with a good number of fans.
If you want to take advantage of Facebook, here are some marketing tips to keep in mind:
1. Convince people to become a fan of your page. The moment a Facebook user opens your page, you have to be able to persuade them to click on the Like button. One way to do that is to choose a good cover. Cover is one of the unique features Facebook added in its new timeline view. It is an image that appears on top of your page. Since this is the first thing your visitors will see, you have to make it impressive.
Aside from the cover, you can also make your About or information section inviting. Instead of just putting the name of your page, write something that will invite your visitors to like it. This remains true for your profile picture as well.
2. Post something that is relevant to your product. Focus on subjects that are closely related to your goods and services. If you are going to feature a blog or write an article using Facebook notes, see to it that your fans will be able to understand why you are writing it. For instance, if you are selling bags, post updates that will educate your fans about bags. This is what they expect when they visit your page. It could be about how to properly store or clean them
3. Communicate with your fans. One way of doing that is by starting a poll or asking a question on your timeline. It can be related to recent events, new features on your page and anything that is deemed interesting for your fans. Interesting questions are great way to build good relationship with your fans.
Marketing on the new Facebook timeline fanpage can do wonders for your business. However, it is crucial that you know how to do it right. There is no absolute right way of doing things on Facebook as the site continues to evolve. However, the above tips will definitely help you attract fans, keep them interested and gain their loyalty.

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